~ / mark-goetz / about.md

mark goetz

senior product manager // cannabis tech
denver, colorado open to new roles

about

Ten-plus years building product in cannabis tech. I turn regulated, messy, operator-hostile processes into software people actually want to use. I'm good at making complex, high-stakes workflows feel effortless.

I've spent a decade shipping product across the cannabis stack. Compliance, POS, B2B platforms, integrations. The hard stuff, where regulation meets usability.

I was an early hire at Flowhub. I led the Weedmaps admin portal through the company's 2021 IPO, migrating 25,000+ businesses onto the new system. At Metrc, I scaled Retail ID from zero to nearly 12 million labels per week across 23 markets, with roughly 20% of California's weekly cannabis volume running through it.

I'm good at the connective tissue. API integrations, POS and ERP partnerships, documentation that developers actually read, and features that ship without setting the support queue on fire.

I'm in an active search for senior PM roles in cannabis tech and adjacent regulated industries. If the problem space is gnarly and the stakes are real, I'm interested.

experience [4 roles]

metrc jan 2024 — jan 2026
product manager // lakeland, fl

Defined the strategy, roadmap, and blueprint to consolidate Retail ID into Metrc's web application, maintaining parity while shipping net-new growth features.

  • scaled retail id from 0 to ~12M labels/week in the first year across 23 markets; 20% of california's weekly volume now runs on retail id
  • managed 15 third-party integrations to launch, spanning erps and pos systems across the supply chain
  • drove technical implementation including api architecture and third-party integration strategies for a fully extensible product
  • partnered with customer success, engineering, and product marketing to guarantee a smooth migration onto the new system
fyllo jul 2021 — mar 2023
senior product manager // chicago, il

Led consolidation of two acquisitions (DataOwl and NineSixteen) into the Fyllo ecosystem. Built cap and growth strategies aligned with Fyllo's marketing automation and data monetization goals.

  • owned backlogs and consolidation strategy for dataowl, ninesixteen, and the fyllo loyalty, digital signage, and sms automation products
  • increased coverage for fyllo's data sales business by 30% through user research and product usage data
  • managed third-party integrations across pos and ecommerce
  • worked with engineering, accounts, and other stakeholders to migrate all customers onto the new products
weedmaps mar 2019 — jun 2021
senior product manager // irvine, ca

Product lead for Weedmaps' new admin portal. Partnered across legal, revenue, customer success, and finance to build differentiated capabilities that supported the June 2021 IPO.

  • delivered net-new capabilities including retailer and brand listing management, menu management, pos integrations, product information management, retail analytics, and self-serve user management
  • ran research across in-person user testing, usertesting.com, fullstory, and nps data to inform the roadmap; increased customer nps by 20 points over two years
  • managed the migration of over 25,000 businesses onto the new admin portal
flowhub jan 2016 — mar 2019
product manager // denver, co

Owned the product lifecycle for business and consumer products, helping Flowhub capture 12% of cannabis POS market share in two years.

stack

product
  • regulated saas
  • compliance & supply chain
  • platform & integrations
  • technical documentation
  • phased rollout strategy
technical
  • api design & architecture
  • graphql
  • rabbitmq / dlqs
  • qr & encoding systems
  • pos & erp integrations
domains
  • cannabis compliance (state & federal)
  • cultivation → retail supply chain
  • b2b marketplaces
  • pci / qir certification
  • public company product standards

contact

Got a gnarly product problem? Let's talk.

email mark.goetz017@gmail.com
linkedin linkedin.com/in/goetzmark
resume google doc ↗
location denver, co